UK PR & Reputation Management

We’ve partnered with Tony’s Chocolonely since its UK launch in 2018, supporting the brand as it established itself as a cultural force in the UK.

Our role has been to protect and grow Tony’s relevance in UK culture, keeping its mission front and centre while maintaining visibility and credibility through every stage of growth — even during periods of limited product innovation.

Our focus

  • Running the UK press office across national, consumer, trade, and broadcast media

  • Delivering standout coverage around key sales moments

  • Securing senior spokesperson opportunities that position Tony’s leaders as credible voices on ethical business

Results

  • 14bn+ earned media reach, with year-on-year growth of up to 300%

  • Five high-profile features with senior spokespeople in leading UK media in one year

  • 45% UK sales growth in the last financial year

  • Eight-year partnership

“Tony’s Chocolonely has become a cult ethical brand — loved for its chocolate and its uncompromising stance on exploitation-free cocoa.”
The Guardian

How we help

  • Media Relations

  • Experiential Events

  • Social Media

  • Content Creation

  • Strategic Planning

Tony’s Chocolonely

We launched Tony’s Chocolonely into the UK - the most talked about chocolate brand in town.

Image Gallery

Video Gallery

More projects

View all projects

  • INTUNE

    The Story co-founder Hannah started INTUNE CBD drinks 2 years ago, so we’ve had behind the scenes access to the rollercoaster of starting a drinks business.

    The Story co-founder Hannah started INTUNE CBD drinks 2 years ago, so we’ve had behind the scenes access to the rollercoaster of starting a drinks business.

  • Captain Morgan

    We helped  Captain Morgan with an insights and influencer project to help it shift from high-tempo drinks occasions to a new moment  to engage with its audience in an authentic way.

    We helped  Captain Morgan with an insights and influencer project to help it shift from high-tempo drinks occasions to a new moment  to engage with its audience in an authentic way.

  • Mortlach x STARCK

    We are the global reputation and culture agency for Diageo’s prestigious single malts portfolio.

    We are the global reputation and culture agency for Diageo’s prestigious single malts portfolio.