Sipsmith joined The Story as a start-up in 2008 and we have been behind its evolution to becoming the British classic that it is today. We are a proud extension of Sipsmith’s marketing team, keeping the brand ahead of the curve in media and partnerships.

Our work with Sipsmith pioneered the London gin revolution, celebrating the fact that no new gins had been founded in London, the home of gin, for hundreds of years. We started off small with intimate events like croquet on rooftops and distillery tours (before they were a thing). Fast forward to today and Sipsmith is partnering with Wimbledon Tennis Championships, has a loyal media following and is poured, shaken and stirred in some of the world’s top bars and restaurants.

As Sipsmith’s trusted advisors and brand guardians, our challenge for the brand has evolved but our passion remains. We are committed to helping it continue to stay culturally relevant and stand out as the ultimate London dry gin.

How we help

  • Media Relations

  • Social Media

  • Content Creation

Sipsmith

Image Gallery

More projects

  • Vitamix

    We built Vitamix as a cult brand in the UK, continually relevant to the wellness scene despite its high price tag

    We built Vitamix as a cult brand in the UK, continually relevant to the wellness scene despite its high price tag

  • Captain Morgan

    We helped  Captain Morgan with an insights and influencer project to help it shift from high-tempo drinks occasions to a new moment  to engage with its audience in an authentic way.

    We helped  Captain Morgan with an insights and influencer project to help it shift from high-tempo drinks occasions to a new moment  to engage with its audience in an authentic way.

  • Sipsmith

    Sipsmith was our first client – and to this day we act as an extension of the marketing team to drive results through earned media coverage and brand experiences.

    Sipsmith was our first client – and to this day we act as an extension of the marketing team to drive results through earned media coverage and brand experiences.