We are the global reputation and culture agency for Diageo’s prestigious single malts portfolio.

Connecting the company to the world’s most maverick thinkers and creatives, The Story ensures Diageo always lands culturally relevant and meaningful partnerships.

Most recently, we brought esteemed French architectural designer Philippe Starck into our stable, appointing him Creative Director of Mortlach. Launched at an event at Miami Design Week, the celebrated move was covered in Vogue, Forbes, the Financial Times and more.

That partnership in particular will evolve over several years, with our shared vision for bold reinvention and creating a long-standing legacy together.