We are the global reputation and culture agency for Diageo’s prestigious single malts portfolio.

Connecting the company to the world’s most maverick thinkers and creatives, The Story ensures Diageo always lands culturally relevant and meaningful partnerships.

Most recently, we brought esteemed French architectural designer Philippe Starck into our stable, appointing him Creative Director of Mortlach. Launched at an event at Miami Design Week, the celebrated move was covered in Vogue, Forbes, the Financial Times and more.

That partnership in particular will evolve over several years, with our shared vision for bold reinvention and creating a long-standing legacy together.

How we help

  • Experiential Events

  • Brand Consulting

  • Strategic Planning

  • Creative

Mortlach x STARCK

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Video Gallery

  • Mortlach x STARCK Miami Dinner

More projects

  • Captain Morgan

    We helped  Captain Morgan with an insights and influencer project to help it shift from high-tempo drinks occasions to a new moment  to engage with its audience in an authentic way.

    We helped  Captain Morgan with an insights and influencer project to help it shift from high-tempo drinks occasions to a new moment  to engage with its audience in an authentic way.

  • Mortlach x STARCK

    We are the global reputation and culture agency for Diageo’s prestigious single malts portfolio.

    We are the global reputation and culture agency for Diageo’s prestigious single malts portfolio.

  • Vitamix

    We built Vitamix as a cult brand in the UK, continually relevant to the wellness scene despite its high price tag

    We built Vitamix as a cult brand in the UK, continually relevant to the wellness scene despite its high price tag