Celebrating culture through shared experience

Traditionally in the Philippines, Christmas is marked by extended celebration, communal feasts, and the coming together of family and friends throughout the “Ber months” from September to December. Don Papa wanted to bring this spirit of generosity and togetherness to life in the UK, creating a moment that honoured its cultural roots while deepening relationships with its growing community.

Working with Don Papa, we hosted an intimate festive dinner at Filipino restaurant Capiz, reimagining the traditional Boodle Fight as a modern, shared dining experience for media and content creators.

The evening brought Filipino culture to the fore through food, storytelling, and hospitality. By bringing together new and existing media, tastemakers, and creators around the table, Don Papa strengthened advocacy and reinforced its position as a brand rooted in authenticity and cultural pride.

Creating authentic content opportunities

Guests connected organically, generating natural, in-the-moment content that resonated with their audiences. Don Papa cocktails, crafted by the brand’s ambassador, anchored the experience, ensuring the product sat at the heart of the storytelling without feeling forced.