Managing global talent and media at scale

World Class is the world’s leading cocktail competition, bringing together the best bartending talent from across the globe. We manage global talent and media activity for the programme, supporting the programme year round including the Global Finals.

Our role is to ensure the competition not only celebrates exceptional talent, but earns cultural relevance and global media attention at every stage.

We coordinate international media requests across multiple markets, prepare talent for high-profile press moments, and support finalists and winners as they step onto the global stage. From selecting a high calibre judging panel to media training through to interview scheduling and on-the-ground support, we ensure talent are confident, credible, and ready to represent the brand.

Creating cultural relevance beyond the competition

Alongside media coordination, we design and deliver curated experiences that deepen engagement and generate meaningful coverage. This includes hosted media and tastemaker programmes, talent-led storytelling, and immersive moments that place World Class firmly within broader culture rather than solely within industry circles.

Results

• Global Finals delivered in Shanghai and Toronto, this year Dubai

• More than 6,000 earned media articles generated

• Over 800 million earned media reach

• In-depth feature coverage secured in Vogue, Forbes, Time Out and many others extending World Class’ cultural footprint