We helped evolve Captain Morgan’s brand perception outside of high-tempo drinking scenarios, to discover more versatility via an insights and content project.

After several focus groups in multiple markets, we grasped an authentic hook on the brand’s product reputation among target consumers: easy, messy and fun. So, we jumped on the short-form content wave.

We challenged 42 foodie influencers in the UK and Germany to create their own takes and share on Instagram in playful reels and stories content.  All featuring  Captain Morgan as the “secret sauce” of course!

Within just a few weeks, we set live over 200 pieces of top performing content with real-time buzz and engagement that catapulted Captain into instagram food culture.

How we help

  • Brand Consulting

  • Digital Strategy

  • Content Creation

Captain Morgan

We helped  Captain Morgan with an insights and influencer project to help it shift from high-tempo drinks occasions to a new moment  to engage with its audience in an authentic way.

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